Sports Drink Returns to Its NFL Roots

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CHICAGO For the second round in Gatorade’s history campaign, Element 79 Partners has created a spot featuring members of the Kansas City Chiefs football team from the early 1970s.

The television commercial stars former Chief’s quarterback Len Dawson and his coach, Hank Stram, and relates how the team was the first in the National Football League to use the sports drink, sources confirmed.

The

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