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Ackerman’s NRA Work Makes It a Contender for More Firepower
BOSTON–Ackerman McQueen of Oklahoma City is among less than 10 shops that will pitch the new account of the National Shooting Sports Foundation in Newtown, Conn.
Ackerman, agency of record for the unaffiliated National Rifle Association since 1981, will be among the contenders whom the client hopes can produce an advertising campaign to improve its public image in the wake of recent high-profile shooting deaths across the country.
“We want to correct some very real and obvious misconceptions on the part of the American public on the use of firearms,” explained Bob Delsay, president of the association.
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