Sponsors Urge Sports to Ease In-Game Restrictions

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Sports media buyers are cautioning sports leagues to relax restrictions on where official advertiser sponsors can promote their products, especially within TV telecasts, or risk losing some of those sponsorship dollars to other media opportunities.

Speaking at Street & Smith’s Sports Group’s Sports Sponsorship Symposium in New York last week, Tom McGovern, OMD’s director of sports marketing, took the National Football League to task for its policy of prohibiting in-game enhancements (on-air promotions during telecasts).

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