Sponsors to Showcase Latest on Grammys

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NEW YORK Home Depot, Saturn and Heineken are among the advertisers that will break new TV work on CBS’ telecast of the 45th annual Grammy Awards this Sunday.

The show itself will also break new advertising ground, as “Christmas Song,” by Stevie Wonder and India.Arie, which played in holiday Target commercials created by Peterson Milla Hooks in Minneapolis, is up for a Grammy in the “pop collaboration with vocals” category.

Home Depot kicks off an estimated $350 million campaign with a 60-second spot from The Richards Group in Dallas that introduces “You can do it.



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