LOS ANGELES As beta testing of the Massive real-time online in-game ad network ends today, more than a dozen advertisers have signed on, company CEO Mitch Davis said.
Advertisers will include Paramount Pictures, Los Angeles, purchasing in-game billboards and posters for four movies; Universal Music, Universal City, Calif., currently running ads for the rock group Motley Crue; Coca-Cola, advertising Diet Sprite and Fanta in games such as Anarchy; and Comcast, promoting its G4 gaming channel. Other advertisers include Nestle, Honda, T-Mobile, Verizon DSL, Dunkin’ Donuts and UPN.
“The advertisers have responded to the network enthusiastically,” said Davis. “They’re employing a broad range of creative tied to different periods to reach that 18-34 audience.”
