Sponsored Content Has Become a Part of the Rick and Morty Universe

Brand integration is now a cornerstone of the popular show

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Fans of Adult Swim’s sci-fi cartoon series Rick and Morty remember well the long wait for Season 3. The fans were so distraught that co-creator Dan Harmon took to Twitter in June in an attempt to explain it. Among the reasons Season 3 was held up a year and a half: “It took long to write” and “We were scared to make [it.]”

For anyone familiar with the deeply allusive writing, the frequently ad-libbed acting and the high production value of the show’s animation, Harmon’s reasons were credible.

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