Spirit Airlines Launches New Ad Strategy

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Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign that aims to be "provocative with a purpose."

After selecting Kansas City, Mo.-based Barkley last November, Spirit is debuting a new ad strategy, online ad videos and website aimed at explaining Spirit’s no-frills business model.

"Our fares are 40 percent lower than the competition and we do things differently in order to offer that," said CEO Ben Baldanza.



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