Spin the Bottle

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It was a classic Hollywood power play—a Coca-Cola Classic. Two weeks ago, at virtually the same time that Michael Ovitz was installing a new boss at MGM on behalf of its owner, Credit Lyonnais, the top marketing executive at Coca-Cola Co. was abruptly out. Peter Sealey, the man who had championed Creative Artists Agency as the answer for Coke's lackluster ad campaigns, dismissed by Doug Ivester, the number driven executive vice president who heads Coke's North America operations.

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