Spin the Bottle

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It was a classic Hollywood power play—a Coca-Cola Classic. Two weeks ago, at virtually the same time that Michael Ovitz was installing a new boss at MGM on behalf of its owner, Credit Lyonnais, the top marketing executive at Coca-Cola Co. was abruptly out. Peter Sealey, the man who had championed Creative Artists Agency as the answer for Coke's lackluster ad campaigns, dismissed by Doug Ivester, the number driven executive vice president who heads Coke's North America operations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in