Spilled Milk

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I am about to become an advertising catchphrase. Again. The California Milk Pro cessor Board is resurrecting its infamous “Aaron Burr” TV spot from Goodby, Silverstein & Partners. You know, the one from a decade ago with the guy who is asked a question in a trivia contest but, with a mouthful of peanut butter and no milk, manages only a tortured, unintelligible answer: “Awooon Buuuhh!” (That spelling, by the way, comes from the press release announcing the spot’s return.

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