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SpikeDDB has joined the Nike roster, winning an assignment to launch the first campaign for the Jordan Two3 line of men’s athletic apparel.
The national print and outdoor campaign for Jordan Two3 will break next spring, said SpikeDDB pres ident Dana Wade.
“It’s a mainstream ac count, but the work will have the edge that reflects urban centers like New York City,” said Wade. “We’ve worked in this space for the NFL, the Knicks, Paper magazine and Chanel.”
The estimated budget for the project was undisclosed, but in 2001, Nike spent about $1 million in print on its Jordan line, according to CMR.
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