SpikeDDB Wins Two3

SpikeDDB has joined the Nike roster, winning an assignment to launch the first campaign for the Jordan Two3 line of men’s athletic apparel.

The national print and outdoor campaign for Jordan Two3 will break next spring, said SpikeDDB pres ident Dana Wade.

“It’s a mainstream ac count, but the work will have the edge that reflects urban centers like New York City,” said Wade. “We’ve worked in this space for the NFL, the Knicks, Paper magazine and Chanel.”

The estimated budget for the project was undisclosed, but in 2001, Nike spent about $1 million in print on its Jordan line, according to CMR. TV fig ures were not immediately available.

The assignment followed a review of undisclosed agencies.

Wieden + Kennedy in New York, the lead creative agency for Nike’s Jordan brand, did not participate in the review. However, Wieden will do planning and buying for Jordan Two3, said Greg Johnson, marketing director for Jordan.

He said Jordan executives wanted a separate identity for Jordan Two3 and thought a different shop could serve the brand in a more focused way. “We love Wieden + Kennedy and consider them the best agency in the world,” Johnson said. “But we think SpikeDDB’s familiarity with our core consumer and their knowledge of the fashion world made them a strong part ner.”

Johnson said Spike Lee has been informally consulting on the Jordan brand since 1998.

The advertising relationship be tween Lee, Nike and Michael Jordan dates back to 1986, when Lee, working with Wie den in Portland, Ore., created spots for Nike Air Jordan sneakers.

SpikeDDB claims $25 million in annual billings.