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LOS ANGELES Converse today unveils a Spike Lee-directed campaign starring Miami Heat star Dwyane Wade.
Independent Butler, Shine, Stern & Partners in Sausalito, Calif., created the ads for the Nike-owned athletic-footwear company in North Andover, Mass. Converse spends about $20 million annually on ads, per Nielsen Monitor-Plus.
The first spot airs during ESPN’s pre-game coverage of tonight’s National Basketball Association game between the Heat and the Houston Rockets.
The agency took a somewhat unorthodox approach, eschewing action footage and hip music as it filmed Wade on court, in black and white, answering the questions of Lee, who serves as an off-screen interlocutor.
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