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NEW YORK Screenvision and Verizon Wireless have partnered to create pre-movie entertainment, which includes the launch of the first in-cinema interactive text message polling program for moviegoers and branded entertainment produced and directed by Spike Lee and Verizon.
In mid-June, Screenvision and Verizon will roll out a polling program to ask moviegoers questions related to their music preferences, with audience results shown on the screen. Test markets include Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia and Washington, D.C.
“Progressive
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