Spike Lee Provides Direction, Voiceover For New Clearasil Spot

In an unlikely pairing, Spike Lee has directed a spot, created by Euro RSCG Tatham here, for Procter & Gamble’s Clearasil acne medication, according to production sources in New York.
Lee took the job through his Brooklyn-based production company, 40 Acres and a Mule. The 30-second spot, “The dance,” is expected air in test markets beginning in February, sources said.
In addition to directing and assisting in postproduction, Lee provided the voiceover for the commercial, sources said.
Daphne McWilliams, a producer at 40 Acres and a Mule, confirmed it was completing the spot.
Executives at Tatham, which holds the Clearasil assignment from P&G, declined comment.
Lee works on a number of commercials through his production company and through Spike/DDB, the joint venture with DDB Needham formed in late 1996. The Needham arrangement allows him to work for outside clients.
Directing a Clearasil commercial is a bit of a departure, given P&G’s generally conservative ad approach and Lee’s hip, edgy style. Production sources said, however, that Lee accepted the job shortly after the agency sent him the storyboards. Due to the director’s busy schedule, the spot was shot in a single day.
Spike/DDB’s clients include Soft Sheen and Fox Sports. The agency is also expected to work for Needham clients Bud Light and McDonald’s this year.