Spike Lee Enlisted By Navy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BBDO has launched its new recruiting campaign for the U.S. Navy with five TV spots directed by Spike Lee.
“With Spike Lee’s unique point of view, he gives our advertising a different edge,” said Lt. Commander Karen Jeffries, a Navy representative. “And that’s the right thing to do if you want to get noticed in today’s marketplace.”
The spots (one is shown here) were commissioned by the New York agency without scripts, and show sailors talking about their experiences and what they’re getting out of being in the Navy.
The campaign’s tagline is, “Let the journey begin.”
The first one,...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in