Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mars Blackmon, the motormouthed Knicks superfan and movie-star-turned-advertising-legend, is back to help Nike celebrate its 50th anniversary with a shoutout to history and an eye on the future.
Spike Lee, reprising the over-the-top character he originated in the indie hit She’s Gotta Have It, also directs the long-form spot called “Seen It All” which includes more than 40 iconic sports figures.
The mini-movie takes at least a few cues from last year’s NBA 75th campaign, “Anthemic Lane,” by putting a storytelling framework around clips of famous athletes and their larger-than-life accomplishments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in