SPICING UP THE VOTE

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Just in time for George and Al to polish off John and Bill, the Association of Hispanic Advertising Agencies (AHAA) has launched an English-language ad campaign to increase Latino voter registration.
The campaign, labeled “Voto,” was launched with Spanish-language broadcast and print ads last September.
The new work, courtesy of Sanchez & Levitan in Miami, takes a more multicultural approach.
One print piece, currently running in the The Miami Herald, the New York Daily News and elsewhere, presents a tableaux of cheeseburgers, interrupted by occasional bottles of hot sauce.
“America has more than one flavor.



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