Sperry Exits A&L for Halloran

Passes Up Beckoning Microsoft Work to Build a High-Tech Agency
SAN FRANCISCO–Betsy Sperry, managing director of Anderson & Lembke, left the agency at the end of last week to join high-tech shop Halloran Robertson & Associates as executive vice president and managing director.
Sperry starts at the San Jose, Calif., shop today. At HRA, she will work with her husband, Mike Sperry, who has been creative director there since last year.
“I think HRA is very much like what A&L once was,” said Sperry. “They are a creative boutique with the high-tech spirit. This is a great chance for me to build an agency.”
In joining HRA, Sperry walked away from the opportunity to be managing director for the newly merged McCann/A&L entity here, which handles Microsoft’s $230 million domestic ad account.
“McCann/A&L is a new company with a lot of great assets,” she said. “I am leaving some good things behind.”
No replacement for Sperry has been named, and sources said that person may come from outside McCann/A&L.
Separately, HRA this week breaks an estimated $5 million print and online campaign for iBeam Broadcasting, Sunnyvale, Calif., which uses satellite technology to provide “streaming media” such as video footage and music over the Internet.
The launch print ad uses an image of Kiss rocker Gene Simmons in full stage makeup, his famous tongue unfurled to the limit. The text reads, “A rock star. A lady’s man. A content.”
Future ads may feature other pop culture icons such as the chubby, caustic Eric Cartman from the Comedy Central cartoon South Park, said Mike Sperry.