The Spend Graph

Its prized cardholder data makes American Express a valuable partner for social deals players

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They know you like French food and Spanish wine. They know you shop at Nordstrom and Trader Joe’s, that you read The New York Times and TMZ, that you spent $3,000 on a bike and five grand on last year’s vacation. They know where you’ve been and, in all likelihood, where you’re going. And more and more, they’re leveraging that information with brand and media partners wanting to get to know you just as well.

Even in an age in which social media and oversharing have made everybody an open book, perhaps nobody knows more about us than credit card companies—especially American Express.



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