SpeedPark “Opening”

In New York, if you saw a commercial that ended with an oddly dressed man sleeping in a doorway, you’d figure it was a PSA for homeless services. Things are different in Nascar country, evidently. After showing the employees getting a Nascar SpeedPark ready for a day of family fun, this spot (by Brandon Advertising and Public Relations of Myrtle Beach, S.C.) has the manager opening its front door and discovering Nascar driver Kasey Kahne sleeping there, clad in his racecar-driver jumpsuit. He’s at the park early because, as he explains in a bit of Nascar-driver humor, “I like to be first.” Odd as all this may seem to you blue staters out there, it’ll be more intelligible to viewers in places where the “Official Family Fun Park of Nascar” operates. With go-kart tracks as a central attraction, the Speed Parks include miniature-golf courses, laser tag, arcade games, bumper boats and so on. And, distinguishing them from non-Nascar places with similar attractions, they have some real-live Nascar drivers roaming around and mingling with the customers — hence Kahne’s cameo appearance here. You’d expect a spot of this sort to show kids and parents noisily enjoying the attractions. So, the SpeedPark brand helps set itself apart from the pack by focusing on the pre-opening quiet as the workers scrub the go-karts, pop the popcorn, etc. The drawback is that such prep work isn’t terribly interesting. This may be one of those spots that do more to rev up the company’s own workforce than to excite the customers. –Mark Dolliver

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