SpeedDate Begins Relationship With Match

ATLANTA Match was chosen last week without a review as the first agency of record for U.S. SpeedDate, the shop said.

The Atlanta shop said it would develop a corporate image campaign for the crosstown dating service.

Dean Kolbinsky, president and founder of U.S. SpeedDate, said he wants his company to stand apart from other dating services. SpeedDate hosts two-hour gatherings where 60 singles meet one another for four minutes each. After meeting 30 people, each participant decides whether to further the process with a follow-up date.

“There are a lot of new entrants in the speed-dating category,” said Kolbinsky. “Our goal is to recognize the importance of every participant in this fun and exciting event.”

Sources at Match said that its campaign would initially consist of radio and print ads that will launch in the Atlanta area later this year. Campaign spending was not disclosed.