Special Report: Time Inc. Keeps It ‘Real Simple’

NEW YORK Time Inc.’s women’s lifestyle phenom continues to make ambitious brand building look simple, with multiple books (including Real Simple Cleaning, out this month), XM Radio segments, a tie-in with food-delivery service Fresh Direct, events and e-cards. A new mobile app delivers content to women on the run, while the magazine’s successful product line at Target just got bigger with the intro of small cleaning wares. Other retail partners include Pottery Barn and Whole Foods. A PBS series attracts 900,000 viewers a week, and a syndicated column appears in 54 newspapers (4.2 million circ per week). “They’re doing a great job bringing people into the fold,” says a media strategist.