Special Report: Spot/Local TV

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Call him the ambassador of local television. As head of PHD’s Local Media Network, Patrick McNew manages one of the most, if not the most, significant budgets in all of spot television investment: $1.5 billion for some of the nation’s largest advertisers, including Chrysler, Jeep and Dodge, Mercedes-Benz USA, Safeway, Mitsubishi, Bank of America, Cricket Wireless and Discovery Network.

In 2006, the Local Media Network negotiated, bought and stewarded more than 18,000 media buys and 7.5

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