Special Report: Spot TV

NEW YORK The forecast for spot TV in 2008, the peak year in the industry’s two-year revenue cycle, is, not surprisingly, terrific. In a year dominated by political ads and the Olympics, spot is projected to rise 9 to 10 percent over 2007 to $19.5 billion, with national spot jumping 14 to 16 percent and local up 5 to 6 percent, per analysis of Television Bureau of Advertising (TVB) data.

Online revenue, still only a small percentage of station revenue, nonetheless holds promise for broadcasters pursuing secondary revenue streams.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in