Special Report: Research

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Talk about longevity. Sam Armando has spent his entire, 17-year media-agency career at Publicis Groupe’s Starcom (and its predecessor operation, the media department at Leo Burnett)—20 years if you include internships he served there while earning his marketing degree at the University of Illinois at Chicago.

But it is the headline-worthy work Armando, senior vp, director of video research at Starcom, has carried out over the last two years for which he is being recognized as Media All-Star in the research category.

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