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Kelly Hoyman, marketing director for the Northwest region for McDonald’s USA, has a little anecdote she tells when asked about Teri Bauer, general manager of OMD’s Seattle office and this year’s Media All-Star in the planning category.

“Teri is great at saying the same thing over and over in a very professional, respectful way,” says Hoyman, apparently with deference to Bauer’s mastery of the concept of frequency.

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