Special Report: Network TV

NEW YORK The broadcast TV network ad marketplace is shaping up as a “fortress” in 2008, according to Lee Westerfield, senior media analyst at Harris Nesbitt, summing up the consensus opinion of media buyers, sellers and analysts.

There are so many positive forces at work—a strong upfront, a healthy fourth-quarter scatter market, the benefit of a presidential election and the Olympics—that even a severe downturn in the economy would not be able to derail the huge influx of bucks flowing into nets’ coffers.

PricewaterhouseCoopers projects the nets will rake in $20.35

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