Special Report: Digital

NEW YORK Web 2.0 may have the online ad world atwitter, but in 2008, the industry’s core segments—search and display advertising—will continue to account for the bulk of business.

The newer areas of explosive growth, including online video and social networking, likely will continue to gain momentum next year, however, as digital media executives toil to translate big audiences into serious dollars.

National search, display ads and classified will remain among the largest online ad categories in 2008, per Veronis Suhler Stevenson.

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