Special Report: 'Cosmo' Fake Calls

NEW YORK Cosmo Fake Calls—a call-back service that, for 99 cents, lets women escape from a bad date—has to be one of the cleverest brand extensions of the year. It’s just one feature available via a new mobile site from Hearst’s iconic guide for single ladies—others include the Dude Decoder (“the ultimate body-language guide to find out what he’s really thinking”).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in