Special Report: Always In 'Vogue'

NEW YORK The fashion bible isn’t just another pretty face—when it comes to growing the brand, Condé Nast’s iconic Vogue is a workhorse. As magazines cling to advertisers and consumers who drift to the Web and elsewhere, visionary editor Anna Wintour & Co. produced two winning print offspring. Teen Vogue proved a model of brand proliferation, spawning the 100,000-member online panel It Girls and a tie-in with MTV hit The Hills. Men’s Vogue delights marketers from Dillard’s to Dom Perignon. Broadband channel ShopVogue.TV landed in August. As one ad planner says, “They did an amazing feat of shocking the expectations of the media community, as well as the reader.”