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NEW YORK The fashion bible isn’t just another pretty face—when it comes to growing the brand, Condé Nast’s iconic Vogue is a workhorse. As magazines cling to advertisers and consumers who drift to the Web and elsewhere, visionary editor Anna Wintour & Co. produced two winning print offspring. Teen Vogue proved a model of brand proliferation, spawning the 100,000-member online panel It Girls and a tie-in with MTV hit The Hills. Men’s Vogue delights marketers from Dillard’s to Dom Perignon.
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