Special Edition: How Coronavirus Is Impacting Marketers: Wednesday's First Things First

Brands continue to pull out of South by Southwest

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Coronavirus Updates: TikTok, Intel and Mashable abandon SXSW plans; more major conferences and summits are canceled

With the coronavirus that causes COVID-19 finding a foothold in the United States, Europe, Asia and the Middle East, Adweek is dedicating the majority of today’s First Things First to how the coronavirus is affecting brands and advertisers.

The coronavirus has infected more than 90,000 people worldwide with over 100 diagnosed cases in the United States, leading to more than 3,000 deaths globally and at least nine deaths in U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in