Spark's Chief Investment Officer Dives Back Into the TV Marketplace

'We’re scrappy and we operate with a chip on our shoulder'

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Who John Muszynski

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How’s the transition back into TV buying been treating you?

I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.

What’s the core philosophy that informs what you do at Spark?

We’re the third player at SMG.

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