Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

The founder offers lessons in resilience and marketing your "why" rather than the product

Sara Blakely founded Spanx with just $5,000. Adweek

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings Richard Collings is a retail reporter at Adweek.