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ATLANTA TG Madison has added Spanx to its client roster, the agency said.
Joanne Truffelman, chairman at the Atlanta independent shop, picked up the assignment from Spanx founder Sara Blakely last month.
Spanx, a line of footless pantyhose and hosiery products, generated $30 million in 2003 retail sales, according to the company. The product has received “a ton of PR,” said Truffelman, including mentions on Oprah.
The hosiery, which retails for $21-30 per pair, is sold in stores such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Bergdorf Goodman, Parisian and Jacobson’s.
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