Spanish Dailies Face Off in Dallas

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DALLAS Knight Ridder hopes the extension of its decade-old La Estrella to five days of publishing from two will give advertisers a “powerful tool” to reach a growing constituency in the Dallas/Fort Worth area, according to the newspaper’s publisher, Javier Aldape.

The Spanish-language paper, which is owned by the parent company of the Fort Worth, Texas-based Star-Telegram and will go by the name Diario La Estrella, will launch with the new frequency Sept.

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