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The marketers of Spam keep rowing bravely, boats against the current, toward a healthy brand image. But it’s a task that’s been more difficult in recent years because of Internet jargon.
The Hormel product, which got its name in the ’30s courtesy of a contest organized by J.C. Hormel himself, has been ambushed by Webspeak, with the word spam now used to mean the noxious mounds of junk e-mail that pile up in your inbox.
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