Spalding Links To Pros

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30-Second Spots Highlight Endorsements From Basketball and Tennis Associations
BOSTON–Which company makes the official ball of the National Basketball Association and developed a line of rackets approved by the men’s professional tennis tour? The answer: Spalding Sports Worldwide.
Winstanley Associates has crafted a pair of television commercials that emphasize the link between the client’s products and the professional sports associations that endorse them. Both spots carry the tagline, “What are you playing?”
“We were trying to give the [products] value they may not normally have,” explained creative director Ralph Frisina.





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