Soylent Hopes Its New Spokesbot Helps Increase Brand Awareness Outside the Tech Community

Wieden + Kennedy launches new campaign centered on Trish

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Before you ask, it’s not made of people. Its name was inspired by the 1966 science fiction novel Make Room! Make Room! by Harry Harrison, not the Charlton Heston movie. And it’s not just for software geeks.

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