Soylent Hopes Its New Spokesbot Helps Increase Brand Awareness Outside the Tech Community

Wieden + Kennedy launches new campaign centered on Trish

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Before you ask, it’s not made of people. Its name was inspired by the 1966 science fiction novel Make Room! Make Room! by Harry Harrison, not the Charlton Heston movie. And it’s not just for software geeks.

Today, meal-replacement brand Soylent begins an ambitious relaunch campaign to increase awareness outside the tech community with the help of its new agency of record, Wieden + Kennedy.

The campaign centers on company spokesperson Trish, who appropriately turns out to be an artificial intelligence bot created to educate consumers about Soylent’s products with the goal of making meal planning less stressful.



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