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DALLAS As the third season of the A&E series Airline prepares to take off tonight, Southwest Airlines said it is looking for other opportunities to fly its brand onto prime-time programming.
“With the changing landscape of corporate advertising, brand integration is an innovative approach we are using to promote the Southwest product,” said Joyce Rogge, Southwest’s senior vice president of marketing. “We don’t expect brand integration to replace our advertising strategy, only complement it.”
Southwest has teamed up with Dr.
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