Southwest Airlines "Fee Court - Family Vacation"

Southwest Airlines bases its new campaign on a competitive advantage that any frequent flier can appreciate—a carrier that offers fewer fees, not more. While other airlines are charging travelers with bag and fare change fees, not to mention all those customer service (if you can call it that) charges, Southwest touts the fact that fees don’t fly at its company in a campy courtroom setting. Disgruntled “real” travelers present their cases to a jury of Southwest employees, while an indifferent “airline executive” defends his case.