Southern Tide's Best Marketing Asset? College Students

The apparel company's ambassador program increases brand awareness and loyalty

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn’t come from the minds of the world’s top agencies, or even its own in-house team. Instead, it comes from a small army of college students that serve as the brand’s ambassadors during their university years—and sometimes, beyond.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in