Southern Shops in H&R Block Mix

ATLANTA Two Southeast agencies have advanced in the review for H&R Block’s Hispanic account, according to consultancy Select Resources International.

Creative on Demand and Zubi Advertising, both in Coral Gables, Fla., will compete against the Interpublic Group’s Casanova Pendrill of Irvine, Calif.; WPP Group’s Mendoza, Dillon & Asociados of Aliso Viejo, Calif.; cruz/kravetz:IDEAs of Culver City, Calif.; and The Vidal Partnership, New York.

Catherine Bension, president of SRI in West Hollywood, Calif., said the Kansas City, Mo.-based client will meet with the agencies over the next several weeks and make another cut. A final decision will be made by mid-April, she said.

Billings are undisclosed. The client spent less than $100,000 on media last year through November, according to Nielsen Monitor-Plus, but Bension said the actual billings are “significantly higher.”

Incumbent Dieste Harmel & Partners of Dallas did not defend. The Omnicom-backed shop recently contended for the estimated $2-3 million Hispanic account of GE Financial Assurance in Richmond, Va. That business went to Zubi, but Dieste picked up corporate Hispanic advertising chores for GE.