Southern Comfort Promotion Biz In Review

LOUISVILLE, KY. – Brown-Forman Beverage Co. here has placed the promotion business on its Southern Comfort brand up for review, a company spokesman confirmed last week. More than 20 agencies received questionnaires, including longtime incumbent Price Weber Marketing Communications/Louisville. Billings are undetermined and a decision is expected in late September. The review does not affect the advertising portion of the account, which was under review last year. Altschiller Reitzfeld/N.Y. handles advertising.
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