Southern Comfort Promotion Biz In Review

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





LOUISVILLE, KY. – Brown-Forman Beverage Co. here has placed the promotion business on its Southern Comfort brand up for review, a company spokesman confirmed last week. More than 20 agencies received questionnaires, including longtime incumbent Price Weber Marketing Communications/Louisville. Billings are undetermined and a decision is expected in late September.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in