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What’s the perfect beverage for a relaxed Southern man? How about iced tea with a kick.
Pagano Schenck & Kay this week bows its first work for Boston Beer, a radio campaign for a new brew called BoDean’s Twisted Tea. It’s a malt- and tea-based beverage being touted as a refreshing drink with a Southern kick.
Three 60-second radio commercials were written by David Register and designed to give the brand a cool image and some mystique.
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