South Shore Hospital Tops Bells

South Shore Hospital took home the top prize at the Publicity Club of New England’s 33rd annual Bell Ringer Awards.

The presentation, held Tuesday at the Royal Sonesta Hotel in Cambridge, Mass., honored excellence in public relations and marketing communications from New England agencies and clients. More than 50 bells were awarded in 42 categories.

The South Weymouth, Mass.-based hospital won the Super Bell, the club’s top prize, for its effort to reposition itself as southeastern Massachusetts’ leading provider of maternity, surgery and emergency care. The integrated campaign featured outdoor advertising, media relations, direct mail, a revamped Web site and tours of the expanded hospital facilities.

The Crystal Bell Award honoring a PR professional’s lifetime commitment to the industry and the community went to Helene Solo mon, president of Bishoff Solomon Communications, Boston.

“The PR community can be collegial but fiercely competitive. It’s a great honor to get such an award from my peers and competitors,” Solomon said.

In addition to corporate clients, Solomon and her partner, Janey Bish off, have worked with numerous nonprofits, including Planned Parenthood of Boston and the Massachusetts Society for the Prevention of Cruelty to Animals.

The family of murdered Wall Street Journal reporter Daniel Pearl tapped the agency to help set up a foundation in his name.

Among other top winners were Schwartz Communications, Waltham, Mass.; RDW Group, Providence, R.I.; and Mintz & Hoke, Avon, Conn.

Schwartz took home seven bells: three recognizing its work on behalf of Veritas Medicine, two for Philips Medical Systems, and one each for Cytyc and TruSecure Corp.

RDW won six bells: one each for its work on behalf of clients Blue Cross/Blue Shield of Rhode Island, Dryvit Systems, the Rhode Island Blood Center, the New England Coffee Co., Rhode Island Resource Recovery and Matrix Fitness Systems.

Mintz & Hoke’s six bells included two for the Mohegan Sun and one each for Ingersoll-Rand, Taunton Press, Connecticut Learns and the Wiremold Co.

Taking home four bells apiece were Cone, Boston; Pan Communications, Andover, Mass., WGBH, Boston; and Weber Shandwick, Cambridge, Mass.

Erin Muhlhan of Boston University took home the William M. Cavanaugh Grant for academic achievement.