South by Southwest Is Not Canceled Despite Coronavirus Concerns

The annual conglomeration of festivals is scheduled to run March 13-22

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At a news conference in Austin, Texas, this morning, local government and public health officials said they are not yet recommending South by Southwest cancel its conference and festivals, scheduled to begin next week, despite fears of coronavirus.

SXSW appears to be dodging a trend that has seen several high-profile events, including Facebook’s F8 conference, Mobile World Congress and Dubai Lynx, get canceled or postponed due to the epidemic.

“At this point, there’s no evidence to suggest that canceling South by Southwest makes the community safer,” said Austin Mayor Steve Adler.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in