South Bend Apologizes for Lifting Salt Lake's Tourism Campaign Almost Wholesale

'There's Nothing to Do' work is practically a carbon copy

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There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit Salt Lake, from the overall theme down to the very typography.

Salt Lake's campaign was themed "There's nothing to do in Salt Lake." South Bend's is themed "There's nothing to do in South Bend." The idea was basically identical—to address a negative perception head on. And the campaign videos, as you can see below, are remarkably similar in style.

Understandably, Visit Salt Lake and its agency, Love Communications, were pretty peeved when they saw the work out of Indiana.



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