South Bend Apologizes for Lifting Salt Lake’s Tourism Campaign Almost Wholesale

'There's Nothing to Do' work is practically a carbon copy

There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit Salt Lake, from the overall theme down to the very typography.

@nudd Tim Nudd is a former creative editor of Adweek.