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Pfizer is in advanced negotiations to hire Euro RSCG and its healthcare unit to handle creative duties on infant care products in about a dozen markets outside the U.S., sources said. The markets include Mexico, Venezuela, Saudi Arabia, the U.K.; and several countries in the Asia-Pacific region, including China, Hong Kong, Indonesia, Thailand and Malaysia, according to sources. Account revenue is estimated at $5-7 million.
Pfizer’s infant business consists primarily of baby formula and falls under a new nutrition division.
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