Sources: Levi’s Shifting Account From TBWA\Chiat\Day to BBH

NEW YORK–Owing to a perceived conflict, Levi’s is shifting its $40-60 million U.S. account from the San Francisco office of TBWA\Chiat\Day to Bartle Bogle Hegarty in New York, sources said.

The apparent conflict is Adidas, a global account with billings of $80-100 million that the team of TBWA Worldwide and 180 won several weeks ago, according to sources. In addition to sneakers, Adidas markets sports and golf apparel.

The U.S. hub on Adidas is expected to be the Playa del Rey, Calif. office of TBWA\C\D, where global creative chief Lee Clow is based. Clow played a leading role in the agency’s winning pitch for Levi’s in 1998. More recently, the creative effort has been steered by North American creative director Chuck McBride.

The shift is a consolidation of sorts since BBH handles Levi’s in Europe. Agency executives and the San Francisco-based client could not immediately be reached. But the client was said to be preparing a statement on the move.