Sources: Levi's Shifting Account From TBWA\Chiat\Day to BBH

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NEW YORK–Owing to a perceived conflict, Levi’s is shifting its $40-60 million U.S. account from the San Francisco office of TBWA\Chiat\Day to Bartle Bogle Hegarty in New York, sources said.

The apparent conflict is Adidas, a global account with billings of $80-100 million that the team of TBWA Worldwide and 180 won several weeks ago, according to sources.

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