At the Source of Florida's Natural

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How fresh is Florida’s Natural orange juice?

WestWayne answers that question—”As close to the grove as you can get—in its new campaign for the Lake Wales, Fla., growers’ co-op.

Two 30-second television spots set in a supermarket literally transport a consumer and a stockboy into a Florida orange grove, where workers hand over cartons of juice.

“This campaign,” said account director Syl Harris, “reflects the evolving relationship between the growers and the consumer.”

The ads broke last week on national cable venues such as A&E, The Food Network, Lifetime and TNT.

In “Reach,” a mother is grocery shopping with a...

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